Measuring The Success of Coaching Programmes
Thursday, October 23rd, 2008
When embarking on an executive coaching or leadership team development programme, it is critical to establish the measures of success and the return on investment required.
At an executive level, the outcomes for the programme will normally include a number of areas that ultimately add value to the business.
- improved employee productivity and motivation
- relationships with key stakeholders
- customer/client satisfaction
- improved team or business culture.
When a Fortune 500 company engaged a consulting firm in the United States to measure the return on investment from its leadership development programme, the results were impressive. Leadership coaching produced a 529% return on investment and significant intangible benefits to the business. Key areas improved through the leadership coaching programme included decision making, team performance, employee motivation and productivity.